Beyonce and her mother

Sasha Fierce and her mother launched yesterday their latest collection. You don’t know who Sasha Fierce is? It’s the alter-ego of Beyonce. To be even clearer: it’s Beyonce, the gorgeous singer.

The Knowles ladies were present yesterday at Bloomingdale’s in New York City to launch their latest fashion collection.

The new collection is part of the House of Dereon fashion line.

Both Beyonce and her mother, wore some of the new items presented in the new collection. The designer of the collection is Beyonce’s mother, Tina Knowles. The mother designs the clothes and the daughter wears them.

The Knowles ladies launched their House of Dereon fashion line in 2006. And with a model like Beyonce to promote the clothes, it’s a sure success.